FirstBank, Nigeria’s oldest financial institution, has reaffirmed its commitment to providing comprehensive business support, financial expertise, growth solutions, channels, and platforms to empower its customers and enterprises. This announcement coincides with the bank’s celebration of 130 years of uninterrupted financial service.

For 130 years, FirstBank has consistently empowered its customers, including SMEs and other stakeholders, by providing exceptional value and excellence. The bank remains dedicated to delivering the highest level of quality and service, setting the gold standard in the industry through the new campaign.

The ” Giants In You” campaign was unveiled to brand journalists at Ebony Life Cinema in Lagos, on Friday. This initiative is designed to inspire, empower, enable, and support visionaries, innovators, entrepreneurs, and stakeholders in transcending the ordinary and embracing ambitious concepts, think giant thoughts, take giant steps, accomplishments, and live the giant lifestyle.

The bank’s campaign was not simply a marketing initiative, but rather a sincere demonstration of its longstanding commitment to the nation’s financial sector.

During his presentation, Olayinka Ijabiyi, Head of Brand and Stakeholder Management, Marketing, and Corporate Communications stated that “First Bank brand campaign is designed to demonstrate to our customers, over the course of our 130-year history, that we have consistently supported and nurtured the growth of industry leaders, and we remain committed to this mission.”

“Our extensive history of operations and unwavering commitment to supporting businesses, individuals, and government entities over the years have consistently demonstrated our value to all stakeholders.

He added “In the spirit of fostering mutually beneficial partnerships, we are proud to announce the launch of our groundbreaking initiative. Through our unwavering commitment to excellence, we have successfully transformed our clients into industry giants, revolutionizing their business operations and unlocking unprecedented growth opportunities. This is not merely a claim, but a testament to the tangible benefits experienced by our esteemed clientele. As we unveil this transformative campaign, we reaffirm our unwavering dedication to empowering our customers and propelling them to even greater heights of success.”

The bank stated that, it is committed to empowering, motivating, and assisting its customers in achieving their aspirations and living their best lives through its comprehensive suite of financial services. Additionally, it emphasized its dedication to providing businesses and entrepreneurs with the appropriate platforms and solutions to facilitate their growth, innovation, and execution of audacious concepts.

The bank will also develop additional product campaigns designed to assist individuals in achieving significant success in their business endeavors. “We are presenting these product campaigns as opportunities for customers to leverage and become leaders in their respective industries,” Ijabiyi concluded.

“At FirstBank, we believe everyone has the potential to be a giant. For over 130 years, we empower, inspire, enable, and support dreamers, achievers, innovators, entrepreneurs, and everyday people to transcend the ordinary and begin to think giant thoughts, take giant steps, make giant strides, achieve giant goals, become giant successes, and live the giant lifestyle,” he added.

For its customers, FirstBank promised to enable, inspire, and support them with a comprehensive range of financial services to help them achieve their dreams and live their best lives.

The bank also pledged to provide businesses and business owners with the right platforms and solutions needed to grow, initiate, and execute bold ideas.

Additionally, FirstBank will develop other product campaigns designed to help individuals and businesses achieve greatness. “We are introducing product campaigns that customers can leverage to become giants in any business endeavor,” Ismail Omamegbe concluded.

FirstBank of Nigeria Limited (“FirstBank”), established in 1894, is the premier bank in West Africa, Nigeria’s number one bank brand, and the leading financial services solutions provider in the country.