The leading pasta brand, Golden Penny Spaghetti from the stable of Flour Mill Nigeria Plc, FMN won the Pasta Brand of The Year award at the Industry Summit and Award 4.0 held recently in Ikeja Lagos. 

During the presentation of the award, the former president of the Association of Advertising Agency of Nigeria, AAAN, Mrs Bunmi Oke and the president of Outdoor Advertising agency of Nigeria, OAAN congratulate the brand for winning the award.

The chairman of the Screening committee, Clara Okoro who is also the current chairman of the Brand Journalist Association of Nigeria BJAN, affirmed that Golden Penny Pasta has become a household brand that found its way into the heart of Nigerians, “Pasta lovers know what time it is when Golden Penny Spaghetti is on the menu. Loved for its smooth texture and delicate flavour, the high-quality pasta is a family favourite across the country, hence chose by our committee as Pasta Brand of The Year.”

Receiving the award, the FMN’s Brand Manager, Pasta, Rachel Ekeh thanks the organisers of the Summit and Awards event led by the Publisher of the industry newspapers Goddie Ofose for recognizing the brand and its values to the consumers, “we shall continue to deliver smooth texture and the high-quality pasta  family favourite to the consumers”

At the summit, speaking on the theme: How marketers should handle 2023, Mr Tolu Ogunkoya Regional Group Managing Director OMG West& Central Africa the keynote speaker who is well represented by Mr Yinka Adebayo speaking on the topic ‘ Turn Data into Action and How Marketers can Rationalize performance and measurements Yinka said ” Marketing media measurement is not just in terms results resumable alone, as a matter of fact it has to have audience understanding, because if you don’t, certainly you are on your own.”

Yinka added that ” functional relevance is also a key factor to put brand in content also understand the brand and as well the category relevance analysis, all of these are under category of media or marketing deliverable.”

He added that ” … In marketing communication, data is actually a blood. Without data, thetevis really nothing. No mattet how old the data is, at least it is something that shows you how to navigate. More so in a country like ours where nothing is certain, you can not really sure of everything. The question we are all looking at today as we are getting ready for tomorrow, it’s equally important for us to understand the past and be in a position to show appreciation to the past meaning that we need to understand yesterday and that’s where data come up and enable us to understand where we are coming from where we are and be able to move into the future”

He further said ” Data is needed for us to be able to navigate the dynamic environment and ever changing landscape. Like I said, change is happy per second, we need to be alive and respond to it as soon as possible. It is important for us to draft up questionaire and elicit the information available. We need to carry out data to unleash the understanding in there , like they always say, it’s important to unleash the potential in us as a researcher.”

” no data is big or small, it depends on how you handle it will make it big or small. There are some invaluable things, small information that may be of a gold mind…crisis will always be a good platform we should never waste a crisis , it could be an opportunity.while still speaking on Data, he said numbers don’t talk, it gives a direction on contact.”